So, here in Sonoma County, CA we are going to be closing up shop again, except for essential businesses. I understand; you are concerned about the amount of emails you are sending out to your client list.

When a new client hires me, it is an exciting yet stressful time for me. I have a lot of intrinsic pressure to provide value as quickly as I can, even though in the marketing realm, generally a slow and steady approach is what is needed.

ARGH! I have been rebelling against this for eleven years. Why, oh why, do we think selling wine and managing facets of tasting room operation (wine club, DTC, tasting room) is so different from selling & managing any other luxury items?

When I first went to Rombauer for a journalist luncheon in April (I was invited! So cool!), I was introduced to a new way of looking at helping the vines though a process I hadn't known about. Aerial photograpahy, or Normalized Difference Vegetation Index (NDVI), has been used at some of the "fancier" wineries for ten years or so, but I had never come across it.

From this months Wine Spectator online, comes this concept of a no-varietal generation. Interesting enough that we in the wine business should probably take pains to think about and let it percolate in.